Art Of Export

Practical training for Export Managers, International Sales teams, and Business Development leaders. Covering 12 structured units, the course teaches how to sel...

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Course Overview

For Export Managers, International Sales & Business Development Leaders

A practical, step-by-step program that transforms your export function from “reactive orders” into a structured, data-driven international growth engine – across food & beverage, ingredients, processing equipment and agricultural machinery.

🎯 Who Is This Course For?

This program is designed for professionals who own or influence international sales:

Export Managers and International Sales Managers
Business Development Managers for overseas markets
Channel / Territory Managers working with importers & distributors
Founders, Owners, GMs of export-oriented manufacturers

Especially relevant for companies in:
🥐 Food & Beverage • 🧪 Ingredients & Additives • ⚙️ Food Processing Equipment OEMs • 🚜 Agricultural Machinery OEMs

🧠 What Will You Master?

By the end of the program, you will be able to:

Design market-entry strategies for 12+ countries with clear priorities (Tier 1/2/3)
Select, evaluate and develop importers, distributors and agents with KPI scorecards
Build country-specific product portfolios and export pricing architectures
Use SEO, GEO and 3rd-party platforms to attract real buyers and sourcing specialists
Plan and execute trade show campaigns with high-quality leads and follow-up systems
Create 24-month export forecasts and align them with factory capacity (S&OP / IBP mindset)
Manage global risks & opportunities with a professional Control Tower approach
Deliver a board-level export strategy presentation for 2027–2028 growth

🌏 Real Country & Sector Scenarios

All examples and simulations are anchored in real export behavior across:

Countries: 🇯🇵 Japan • 🇰🇷 Korea • 🇺🇸 USA • 🇬🇧 UK • 🇩🇪 Germany • 🇮🇹 Italy • 🇪🇸 Spain • 🇸🇦 Saudi Arabia • 🇦🇪 UAE • 🇶🇦 Qatar • 🇮🇳 India • 🇻🇳 Vietnam

Sectors: 🥫 Food & Beverage finished goods 🧂 Ingredients & additives 🏭 Food processing & packaging equipment OEMs 🚜 Agricultural machinery & farm equipment OEMs

You will see how the same product may need different specs, pricing, partners, and launch strategies in each market.

🧩 How the Program Is Structured

The Global Export Mastery Program is organized into 12 Units (U1–U12):

U1–U3: Export foundations, roles, deal types, channel models, product & pricing basics
U4–U6: Buyer personas, partner selection, market entry, and forecasting logic
U7–U8: Product readiness, branding, documentation, digital visibility & 3rd-party platforms
U9: Global trade show strategy & high-ROI event participation
U10–U11: Channel architecture, country tiering, Control Tower, S&OP & governance
U12: Full global simulation & final board presentation for 2027–2028

Every unit includes structured lessons, cards, exercises, templates and tools that can be directly applied in your daily export work.

🔧 Methodology – Practical, Visual, and Action-Oriented

This is not an academic or “only theory” export course. It is built to be:

🧱 Modular: each lesson is a clear, focused block you can reuse as a toolkit.
📊 Data-driven: dashboards, KPIs, scoring sheets and Control Tower views.
🎭 Persona-based: importer owners, purchasing managers, sourcing agents, engineers, fleet owners.
🌐 Multi-country: constant comparison between Japan, USA, GCC, Europe, India, Vietnam.
📄 Template-rich: ready-to-use matrices for partners, pricing, markets, and forecasts.
🧪 Simulation-heavy: U12 puts you in charge of a multi-sector export company.

The goal is that you finish the program with real strategies and documents, not just notes.

⭐ Key Benefits for Export Managers & Sales Teams

Move from ad-hoc export orders to a clear international roadmap.
Talk to partners with more confidence, backed by structured criteria and KPIs.
Negotiate better pricing and margin structures while protecting your brand.
Turn trade shows and directories into constant lead magnets, not just events.
Bring home a complete export plan for 2027–2028 you can present internally.
Position yourself as a strategic export leader, not just an order taker.

🏆 Certification – Global Export Master

At the end of the program, after completing the U12 global simulation and final “Board Presentation”, participants may receive:

Global Export Master – Advanced
Global Export Practitioner – Certified
Participant – Completed Training

Certification levels depend on the quality of decisions, integration of tools, realism of forecasts and clarity of final presentation.

🚀 Who Will Benefit the Most?

This program is ideal if:

You already export, but want more structure and control.
You are planning to open or grow new markets in 2026–2028.
You manage multiple partners and channels and need better KPIs and governance.
You want to upgrade from “salesperson” to strategic international leader.

✅ Ready to Build Your 2027–2028 Export Roadmap?

Join the Global Export Mastery Program and transform your export department into a professional, data-driven international growth engine.

From importer selection to digital visibility, from S&OP to final board pitch – everything is inside one integrated course.

FAQ

This course is designed mainly for:

Export Managers / International Sales Managers

Business Development Managers (international markets)

Channel Managers (importers, distributors, agents)

Owners / Directors of export-oriented manufacturers

It is especially relevant for companies in:

Food & Beverage finished goods

Ingredients & additives

Food processing & packaging equipment OEMs

Agricultural machinery & farm equipment OEMs

If your role includes finding, developing, or managing international customers and partners, this course is built for you.

The course is strongly practical and field-oriented, not academic theory.

Every unit (U1–U12) includes real-world tools, checklists, and decision frameworks.

You work with actual country scenarios (Japan, Korea, USA, UK, Germany, Italy, Spain, Saudi Arabia, Qatar, UAE, India, Vietnam).

U12 is a full simulation where you must:

Select partners

Design product and pricing per country

Plan digital visibility and trade shows

Build forecasts and S&OP

Present a board-level export strategy

The aim is that you can apply the content immediately to your own export markets, not just pass an exam

Some basic familiarity with B2B sales or export is helpful, but not mandatory.

Beginner / Intermediate profiles will get a full structured view:

What is an importer vs distributor vs agent?

How to select and evaluate partners?

How to build a market entry and forecasting plan?

Experienced Export Managers will benefit from:

More advanced tools (Control Tower, S&OP, risk registers)

Multi-country prioritization logic

Using directories, SEO/GEO, 3rd-party platforms strategically

Channel evolution roadmap (when to change or exit partners)

So it works both as a complete roadmap and as a professional upgrade.

The course is global, but many examples and simulations are centered on 12 key markets:

Asia: Japan, Korea, India, Vietnam

Europe: UK, Germany, Italy, Spain

Middle East: Saudi Arabia, UAE, Qatar

Americas: USA

For each of these, we touch on:

Typical buyer behavior

Partner personas (owner, purchasing manager, sourcing agent)

Sensitivities in pricing, quality, documentation, and relationship style

You can then adapt the same logic to any other market your company targets.

After completing all units, an Export Manager should be able to:

Design a country prioritization & channel strategy (who to work with, and where).

Select, evaluate, and develop importers, distributors, and agents using structured KPIs.

Build market-specific product and pricing strategies (not “one price for all”).

Use digital channels, directories, and trade shows as a professional lead engine.

Construct a 24-month export forecast and link it to factory capacity (S&OP mindset).

Manage risk, opportunities, and partner performance in a more systematic way.

Present a board-level export plan for 2027–2028 and beyond.

The goal is to move from reactive export to controlled, strategic export development.

Certification is based on a combination of:

Completion of units (U1–U12)

Participation in exercises and simulations

Quality of the final “Board Presentation” in U12 – Lesson 6, where you:

Present your country/partner strategy

Show your product & pricing choices

Explain your digital & trade show plan

Defend your forecast, S&OP logic, and risk management

Depending on performance, participants can receive:

Global Export Master – Advanced

Global Export Practitioner – Certified

Participant – Completed Training

You can adapt the titles and criteria to your internal HR or training policy

Yes, and it is highly encouraged.

You can use:

Your real product lines instead of only the case portfolio

Your actual target countries (even beyond the 12 examples)

Your current or potential partners as real test cases

Your own price lists and cost structure inside the templates

Trainers can invite participants to create two sets of work:

One for the simulation company (to practice safely), and

One for their real company, to bring back an actionable export roadmap after the course.

This way, the time invested in training directly creates value for your actual business.

Course curriculum

Requirment

Basic Understanding of B2B Sales or Export Activities Participants should have at least foundational exposure to: B2B sales or customer communication Working with distributors, importers, or agents International trade terminology (FOB, CIF, MOQ, INCOTERMS) (Deep expertise is not required — everything will be taught.)
Access to a Laptop or Desktop Computer The training includes: Strategic worksheets Product/pricing templates Channel design sheets Forecast and S&OP tools Simulation documents A laptop is necessary to follow the simulation effectively.
Stable Internet Connection Required for: LMS lessons Interactive exercises Digital visibility modules Video explanations Downloading templates Completing online simulations
Ability to Commit Time to Each Unit The program contains 12 Units and over 70 lessons with exercises. Participants should allocate: 2–4 hours per week minimum Plus time for the U12 final simulation & board presentation
Optional but Helpful: Your Company’s Real Product Information This allows participants to apply the training directly to their business. Helpful items include: Product list / SKU list Export/wholesale price list Packaging and product specs Certificates (if available) Current target countries Known importers or distributors
Willingness to Engage in Simulation Exercises The program relies on: Decision-making Partner evaluation Pricing scenarios Forecasting exercises Country strategy mapping Participants must be willing to think, decide, justify, and improve.
Openness to Multi-Country Mindset This program covers Japan, Korea, USA, UK, Germany, Italy, Spain, Saudi Arabia, UAE, Qatar, India, Vietnam. Participants should be ready to: Compare cultures Adapt strategies per market Think globally and act locally
A Strategic Mindset & Willingness to Grow Most importantly, participants must be ready to: Learn advanced export frameworks Use real tools for decision-making Shift from reactive export to structured, long-term international strategy

Outcomes

1.Build a Complete Export Market Entry Strategy Participants will learn how to: Prioritize countries using structured scoring models Identify high-potential markets in Asia, Europe, GCC, and the Americas Create Tier 1 / Tier 2 / Tier 3 expansion strategies Understand cultural, regulatory, and competitive differences by country
2.Select, Evaluate, and Develop Importers, Distributors & Agents Graduates will be capable of: Choosing the right partner type (importer, distributor, agent, direct) Using KPIs and scorecards to evaluate partner performance Assessing partner financial strength & operational capability Designing partner development plans (training, targets, incentives) Setting fair and strategic exclusivity agreements Managing partner conflicts, replacement, or consolidation
3.Create Product-Market Fit for Each Country Participants will be able to: Select the right product mix for Japan, USA, Saudi, India, Germany, etc. Adjust SKUs, formulations, packaging, specs, and sizes for local markets Understand customer personas (owner, purchasing manager, sourcing agent) Localize manuals, documentation, and technical requirements Follow compliance rules per region (labeling, certifications, testing)
4.Build Strategic Export Pricing for Multi-Country Markets Participants will master how to: Set export pricing using cost, competitor, and value logic Define importer → distributor → retailer margin structures Control parallel imports and price leakage Adapt pricing for premium, mainstream, and economic segments Use tender pricing for institutional and industrial buyers
5.Develop a Powerful Digital & Visibility Strategy for Export Growth Participants will know how to: Use SEO, GEO-targeting & keyword mapping for international buyers Optimize B2B digital presence for Japan, Korea, Germany, USA, India List products on high-value 3rd-party directories (200,000+ buyers) Publish company news, product releases & factory stories for trust Build digital trust assets: videos, tours, certifications, case studies
6.Plan and Execute International Trade Show & Event Campaigns Graduates will learn to: Select the right shows (SIAL, Anuga, Gulfood, PackExpo, Agritechnica, etc.) Prepare booth strategy, samples, catalogs, and staff scripts Pre-schedule buyer meetings using targeted outreach Convert exhibition leads through a structured follow-up process Organize market launch events with local partners
7.Build a Multi-Country Channel Architecture for Sustainable Growth Participants will understand how to: Architect importer → distributor → retailer / factory channel chains Build multi-channel systems for food, ingredients, equipment, and agri Create regional distributor networks (e.g., GCC, EU, ASEAN) Prevent channel conflict and protect brand value Decide when to add, change, consolidate, or exit partners (2027–28 roadmap)
8. Develop Accurate Export Forecasts and Link Them to Production (S&OP) Participants will be capable of: Creating 12–24 month country forecasts Aligning demand with production capacity Using Control Tower dashboards for monitoring markets Managing risks (regulation, FX, supply chain, partner performance) Running S&OP cycles and making allocation decisions
9. Build a Complete Risk Management System for International Markets Graduates will learn to: Identify commercial, regulatory, credit, and operational risks Build risk registers with impact & mitigation plans Respond to real-world scenarios (currency drops, shortages, regulation shifts) Protect export continuity and profitability
10. Present a Board-Level Export Strategy for 2027–2028 Participants will be prepared to: Summarize country strategy and partner structure Explain product & pricing decisions Present digital and exhibition plans Justify forecasting decisions & S&OP allocation Use dashboards, charts, and templates to communicate clearly Defend decisions in a board-style setting Complete the Global Export Master Certification
11. Apply All Tools Immediately to Their Own Company By the end, participants will know how to use: Partner scorecards Country prioritization sheets Product/pricing matrices Trade show ROI forms S&OP templates Risk registers SEO & directory action plans KPIs and Control Tower dashboards This ensures the training leads to immediate real-world export improvements.
12. Transform from Reactive Exporting to Strategic International Expansion Ultimately, graduates will be able to shift from: ❌ Random country opportunities ❌ Unstructured pricing ❌ Weak partner management ❌ No forecasting or digital strategy To: ✅ Structured country-by-country plan ✅ Strong, measurable partner ecosystem ✅ Aligned pricing & margin protection ✅ Predictable forecasting ✅ Strong multinational digital presence ✅ Confident board-level strategy execution

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language
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